After an exciting wine boutique this past week for Niner Estates, I'm happy to report that Treana Winery from Hope Family Wines is in the spotlight on Rue La La. As you may or may not know by now, I'm lending a hand in curating the weekly "wine boutiques" on the private sale website Rue La La. It's so fun to be attached to the fashion and travel world, wine is the perfect pairing! Rue La La has over 4 million members now and continues to be a very powerful national brand builder for wineries who would like to increase their direct to consumer sales channel.
Here's a link to my first time behind the scenes in Boston while visiting Rue La La headquarters. http://texacaliwinetrail.blogspot.com/2011/03/rue-la-la.html
The Treana collection goes live this Wednesday morning, take advantage of this premium offering, who's been one of my favorites from Paso Robles for many years now. Shoot me an email if you'd like an invitation to join Rue La La & see what all the wine-buzz is about! Cheers! TexaCali Ali