Thursday, March 03, 2011

Rue La La

One of the things I love most about my journey in the world of wine is learning about new business channels.  I'm honored to be working behind the scenes of Rue La La - curating their once a week wine collection. Rue La La is a huge messenger and brand builder for all things fashionably cool and hard to find.  From their website -  

"What is Rue La La?
Rue La La is... an exclusive, invitation-only online destination where Members discover premier-brand, private sale Boutiques, each open for just a brief window of time"

Last Monday I flew in with the pioneering  Wine Country Connect team for a day of strategy meetings with Rue La La.  Their Boston offices are in an old brick lofty style building which reminded me of my time working at CNET back in San Francisco.  Man I love how my background and wine passion have merged!!  

On Monday, every hour of the day a different team of young, sharp and incredibly savvy minds collaborated with us about continuing to make Rue La La the PREMIER destination for purchasing very special offerings direct from the wineries featured.

Changes to the weekly wine collection feature are all teed up and should go live in a few weeks.  I'm excited to show off this new direct sales channel to all the family owned wineries on the West Coast. Rue La La is a perfect place to reach dynamic wine lovers, the Rue La La demographic is golden, 3.5 million active members and growing each day.  Quite possibly the most exciting & hip sales channel I've ever encountered in the wine biz. 

Let me know if you want a personal invite from me to join Rue La La...a phenomenal small-production winery is in the spotlight tomorrow with some very rare offerings. 

I'll say it again, this year is FABULOUS! Thanks for all your continued support and enthusiasm along the TexaCali Wine Trail.   Cheers - TexaCali Ali

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