A big shout out to K&L's "online stud" Brian Zucker and Cellar Master at BevMo - Wilford Wong this morning. I opened the Times to read a somewhat controversial article on wine ratings and how retailers across America are reacting and or using the different rating systems to move wine. Here's the link... Wine Ratings Might Not Pass the Sobriety Test (requires login).I know ratings help "sell" wine, but I honestly prefer my old standby "you either like it...or not!". The scores certainly build mass market credibility up for a winery or importers, but I can't 100% agree that ratings and scores are a necessity. But they sure do help move wine to those who don't have time to consider their own taste or even have one (taste) altogether.
For instance, for years Pellegrini of Sonoma has relied on "word of mouth" and "local wine competitions" to spread the word about how wonderful their wines such as Cloverdale Ranch Cabernet and Olivet Lane Pinot Noir taste. The Pellegrini's have been making and selling wine now for over 30 years!
Something to think about this Sunday morning...Cheers - Ali
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