Snapped with my iPhone while driving (parked) below Copain Wine Cellars in the heart of the Russian River Valley yesterday afternoon.
"Never let the odds keep you from pursuing what you know in your heart you were meant to do".
Friday, January 27, 2012
Wednesday, January 25, 2012
Check these out...
I've fallen behind a bit with the blog this year, it's been a very busy few weeks kicking off the New Year. Wine.Woot! and Rue La La are killing it for wineries Nationally with their direct to consumer channel! If you haven't taken time to "join the discussion" on Wine.Woot! and see what all the hype is about, do it, it's a cool group and one of the best "virtual wine tasting rooms" on the planet.
Well, all I have to say about the Brack Mountain Wine Company portfolio after the first few weeks of 2012 is - grab'em while you can! No foolin' in all my years I've never seen California wines fly onto top-dawg wine lists and fine wine retails shelves so gracefully. Absolutely stunning.
Sunday, January 15, 2012
Winter Wineland Done Right!
Westside Boys
Last Thursday night I had the pleasure of attending a small (but enormously rowdy) Pinot Noir dinner alongside the winemakers of Davis Family Vineyards, Joseph Swan, Kosta-Brown and Holdredge. It was a night for the record books, I was literally sore the next day from laughing so hard. Zazu Restaurant beautifully paired each wine with local flare and love.
My wines of the night: 2010 Joseph Swan Gewurztraminer & 2008 Davis Family Vineyards Soul Patch Pinot Noir. Must grab a few of these bottles soon for the house. Big Shout Out to Ziggy the Wine Gal for creating this cool event, know I know what everyone had drivers, these pinot boys know how to pour it on!(click on the pics to read the menu and full list of wines poured - EPIC!).
Dinner in The Shop
Saturday night was a real treat - a first ever dinner in "The Shop" at Porter-Bass. The sunset fell behind the hills of the Green Valley while driving West. The sky quickly turned from blue to pink to orange and ended with midnight blue - stars shining bright at the top of Mays Canyon road where Porter-Bass calls home.
A relaxing night with outstanding wines - old and young from Phillips Hill & Navarro in Anderson Valley, Littorai & Porter-Bass and even a sip of bootlegged Brandy made from Pinot Noir grapes.
Gracious hosts Luke and Elena Bass filled The Shop with delicious food and stories that were great fun! Conversation lingered on about who makes the best biscuits around, film new & old, thieves in the night (someone stole their propane tank!) cool weddings and of course a small amount of wine industry talk. Everything about the evening was darling (dogs running in & out, fireplace flickering, a tractor guarding the door!) and warm even though we were sitting among tools of The Shop. A fun tasting place, can't wait for others to experience the Porter-Bass Shop soon.
Winter Wineland Done Right! Cheers, Ali
Sunday, January 08, 2012
Visionaries & Heartbreak
The first few weeks of January in this biz is full of finalizing strategy, confirming calendar dates and taking a few very deep breaths to gear up for a full year ahead.
Direct to Consumer Big Leagues
2012 is already full of exciting opportunities to help wineries with their direct to consumer business on Wine.Woot! and Rue La La. Both sites are very unique sales channels that wineries utilize to expose their brand and sell cases of wine to a National audience. I've learned so much over the past 12 months while working with the great team behind it all - Wine Country Connect - this is a recent article published in the Press Democrat explaining the beginnings and current success of this smart Sonoma, California based team. Both Wine.Woot! and Rue La La are presenting new features to highlight and strengthen their effectiveness for wineries in 2012...which will be a ton of fun for online wine shoppers. Wineries - please reach out to me anytime to talk about working with us, it's simple and fun, no market-visits required!
Farm to Table
The year also brings a unique new beginning for Brack Mountain Wine Co., I'm helping them grow their 3-tier wine business as well as developing their eCommerce and messaging to the world. In 2011, we seriously couldn't keep wines in stock - demand for these wines in major US cities were stronger than the winery's release schedule!
Getting to know the team behind Brack Mountain Wine Co. back in 2010 was such a blessing, rarely does one meet a winery comprised of both incredible winemaking skills & business acumen. Don't take your eyes off of Brack Mountain this year - they are just getting started and I'm very honored to be on the ground-floor. Stay tuned...
Family Heartbreak
Many of you have asked "what's going on with Pellegrini?". In brief, "it's complicated". Wine sales in Texas are still breaking records (big thanks to Favorite Brands!) and will continue until we hear from the winery that they are out of wine. It's no secret that the Pellegrini's have been in one of the worst family battles on the West Coast. Their beloved Cloverdale Ranch vineyards were sold, 100% of their oldest claim to fame - Olivet Lane Vineyard Pinot Noir grapes were sold the last 2 harvests to other winemakers and fruit was left on the vines of their popular Eight Cousins RRV Zinfandel.
It's all quite shocking, I won't go into any further details, but it's such a sad situation, professionally and personally I am left extremely heartbroken for Ida Pellegrini, the matriarch who has witnessed such a nasty battle among her children. Who knows what the future will bring for Pellegrini Family Vineyards, anyone who has 10 million dollars laying around or so could make their "owning-a-winery" dreams come true this year I'm sure.
Friday, December 30, 2011
Thank you 2011, Living the Dream!
What a FANTASTIC 12 months of living! 2011 memories are firmly placed in the TexaCali Ali record books. A big shout out to everyone who touched my life this year - so many old and new friends, my circle grows larger yet more concentrated with good people and wildly wonderful offerings each and every day. Thank you.
A few of my favorite posts and biggest memories of 2011 along the TexaCali Wine Trail:
A few of my favorite posts and biggest memories of 2011 along the TexaCali Wine Trail:
August presented:
Thank you for reading the TexaCali Wine Trail, hard to believe that this blog is soon going on 7 years strong, I love my loyal following. BOOM - incredibly grateful for all the blessings 2011 brought and welcome the New Year with a big smile and warm heart. Excited for a full blown blast in 2012...
Happy New Year to All! - TexaCali Ali
PS - my #1 song of 2011, heard these guys live in Oakland kicking off the Railroad Revival Tour!
Wednesday, December 21, 2011
Tuesday, December 13, 2011
12 California wineries you've most likely never tasted before.
I've spent the majority of 2011 out in Sonoma County with multiple outings in other California wine regions and industry events (oh and that EPIC trip to France last Spring too!). So much wine, so little time has never been so true to life. We all know (those who follow this blog) how big the world of wine is and can seem, but it's often bigger for small producers who are fighting their life away to make good wine for the people!
So in the spirit of The 12 Days of Christmas, here's one for the "little guys", buy direct from their websites, send a private message to them via their Twitter accounts, post how much you want to drink their wines on Facebook. Word of Mouth after you sip can literally move mounds of wines for these small-batch (but growing) producers:
1. Hamel Wines
Syrah & Pinot Noirs. Dear Kevin Hamel is a long-time winemaker known for his elegantly crafted Dry Creek and Russian River wines. He has a library of Syrah and Pinot's from 2001, truly works of art in each bottle. Quickest way to reach Kevin is via Twitter @hamelwines to order direct from the winemaker (and wine shipper) himself!
I was romanced by these wines while following the adventures of my friend Hardy over on The Dirty South Wine Blog all summer long. Shake Ridge Vineyards of Amador County is truly a day dream for me at this point, but am very motivated to head over & see the beauty created by Ann Kraemer in the near future. I personally haven't tried all of the Yorba offerings, but thus far their 2008 Barbera has won me over and of course Hardy's review of the 2007 Yorba Syrah "....DANG! Focus, minerality, acid, and a slow motion karate chop of truth. " is a sure bet when buying Yorba Wines.
You may have been fortunate enough to taste their Floodgate Vineyard Gewurztraminer while dining at San Francisco's legendary La Folie. I met the winemaking duo a few summers ago while visiting Healdsburg and have been a big fan of theirs ever since. An amazing amount of endless hours in the vineyards, cellars and marketing gigs. They've also opened a downtown Healdsburg tasting room "The Garagiste" for you to visit anytime and relax with a glass of Cartograph wine (they also share his space with the very lovable Stark Wines) and enjoy the 24/7 labor of love!
4. Denier-Handal Vineyards
So here's one for all you BIG RED wine drinking fanatics...the Handal family has been near and dear to me for many years and so have their Dry Creek and Alexander Valley Wines. Dick Handal owns the vineyards and with the super-power team of Ulysses Valdez and Peter Wellington, his rich and complex Zinfandel, Cabernet Sauvignon, Petite Sirah and "Car Port" wines are a knockout. The best way to buy these are straight from The Cheese Shop in Healdsburg that is owned by Dick's daughter Doralice.
Yes, I've written about lovely Angela Osborne's A Tribute to Grace Grenache a few times on the blog already, but each vintage she creates continues to impress. The wine is as beautiful as her mantra "I chose to name my label after two of my favorite things: my
Grandmother Grace, and my most beloved attribute. My winemaking
intention is to capture this spirit, and stay as close to nature as
humanly possible. The trio is completed by the grape itself, which to me
encapsulates grace." The 2009 is the current offering - order direct from Angela on the website.
I've most likely spent more time overlooking the vines, tasting in their cave and walking the vineyards of this piece of heaven tucked off of Dry Creek Road more than any other vineyard all year long. Thankfully! The estate Cabernet Sauvignon and Tuscan style "Girasole" can be found on the smallest and best wine lists in the Bay Area. Jason Enos has a real vision for the winery and is well on his way to creating the most intriguing portfolio of wines on the West Coast. Best to email the website direct for their small production releases. * I consult with these guys but they have no idea I was writing this piece.
Owner and winemaker Kevin Kelley is the man who put LIOCO and The NPA Wines on the wine-map along with his teeny-tiny less than 300 case a year Salinia production. I struggle each weekend to just leave my Salinia bottles alone in the cellar, they love to age and boy it's a FANTASTIC occasion everytime I pull a cork. His cool climate syrah is my favorite to date, but can't say anything but greatness is in each bottle of his Pinot Noir and Chardonnay's as well. Contact the winery direct or stop by next time you are crusing through Santa Rosa, it's a quick stop off of HWY 101.
Owners Andy and Shannon Pestoni over in Napa are making some outstanding Lake County wines for all of us to enjoy. Nope, the wines DO NOT taste like jelly or jam on toast, they pay homage to Italian immigrants who used classic jelly jars as their wine glasses back in the day. I've flipped out over their 2010 Rose of Zinfandel and their 2009 Lake County Zin as well. They've got Barbera on the release calendar later next spring. No hesitation here that this tiny winery will continue to grow in popularity, classic wines for classy folks I'd say. I'm certainly keeping my eye on them, good people. Order direct from their website please.
Also mentioned them in previous posts this year. I first met owners Jon and Barbara while walking their dogs on the famous Olivet Lane Vineyard in the Russian River Region. John's love for making wines that are enjoyable to all absolutely show in each bottle. A gentle hand in the cellar, John also makes his rounds to visit his beloved markets outside of NorCal and drives their online resources and tasting room as well. Their Russian River Chardonnay steals the show for me - order anytime by clicking on their website or stopping by the winery (Bonus: they are located next to Salinia & The NPA too!).
Vine Star Red, Dry Stack Grenache, Vine Star White, Carbonic Carignane are NO BRAINERS & confess that I just can't keep them in stock at my house very long. Buy as much as you can (or can't afford) of Broc wines. There's something magical about these and Chris Brockway is the man behind it all. From Grape to Glass, he works it from North Mendocino to hours South of the San Francisco Bay then crushes, blends and SHAZZAMS away at his "Urban"winery in the East Bay. Purchase directly from the Broc website, easy peasy.
11. Nico Wines
When winemaker Kevin Rogers isn't running around telling Olive Trees what to do for his Merchants and Millers Olive Oil Co. thankfully he's making some smoking Italian Varietals from Cali vineyards. I was shocked when at first sip of his Dolcetto and you'll be happy to track down bottles of Nico too. He's hard to reach but worth the effort - send him a message on the Nico Wines facebook page to purchase, pretty sure The Cheese Shop in Healdsburg also carries the wine you can order as well. Kevin's YouTube Tasting, he's on fire! : )
Big Fan of this Winery - going on a decade now at least. Russian River Chardonnay, Pinot Noir and a smidgen of Zinfandel produced. It's all in the family at Porter-Bass winery, vineyards & farm I should say. I get lost in organic dreams each time I visit. Sign up for their mailing list to learn about their gorgeous wine-dinners in the vineyards and buy direct...such special wines and special folks making them. No gimmicks, all good wines for those who support the small guys.
Thursday, December 08, 2011
Tuesday, November 29, 2011
Cab Franc for Life!
Whew, I tried over a dozen or so bottles of wine during the Thanksgiving holiday weekend. Most went very well with turkey dinner and all the fixings. Some standouts from California - 2010 Jelly Jar Rose, 2007 Keller Estate Chardonnay (magnum) and the 2005 Davis Family Vineyards RRV Pinot Noir that I've been saving for a few years.
On Saturday night, a healthier meal of grilled pork tenderloin and quinoa salad was cooked and paired magically with a 1986 Pierre et Catherine Breton "Perrieres" Bourgueil Cabernet Franc from Loire. I loved it! Outstanding bright fruit, popping acidity and a touch of spice. Very fresh tasting - which I didn't expect.
You can find this at K&L Wine Merchants, less than a case available today, don't even question the price - a nice holiday provision for yourself or would be a great stucking stuffer for your special wine collecting (drinking) friends and family members.
From the K&L website:
Catherine and Pierre Breton are the real life bon vivants vignerons of
lore. They are passionate about what they do, they enjoy sharing it with
others, and they entertain with a generosity and charm. That they make
great wine with such integrity makes our appreciation of them complete.
The Bretons farm eleven hectares of vines just east of Bourgueil in the
village of Restigné. Bourgueil are destined for long life in your
cellar. A 1964 made for unforgettable drinking in 2008! Each of the
Breton cuvées is unique, with differences in soil, vinification, and
élévage all playing a role while still demonstrating a familial
resemblance. Catherine and Pierre are fighting the good fight in a
competitive market, adding work to their busy days all in the name of
authenticity. Their Perrieres is from 40 year old vines, and this 1986
is still drinking beautifully.
Friday, November 18, 2011
The Perfect Thanksgiving Wine for Texas Turkey!
2010 Tramonto Rose of Pinot Noir,
one of my very favorite California rosés of all time! Can't wait to sip this alongside our Greenberg Smoked Turkey on Thanksgiving.
The
Pinot Noir grapes for this wine are sourced from three of the most
sought-after vineyards along Westside Road, in the northern Russian
River Valley. The vines are mainly Dijon clones 115,667,777 with small
amounts of Eden and Swan Clones.
Color is light peach, a true vin gris. Aromas of watermelon rind,
wild strawberries and jasmine. Flavors of peach, cucumber, citrus and a
mineral, wet slate finish. Found both on tap and bottle.
Whole Foods Texas carries this bottle, but you can ask for it at your favorite shop anywhere in the Lone Star State. $12-14 a bottle. (Distributed by Favorite Brands-formerly Avante Beverages)
Whole Foods Texas carries this bottle, but you can ask for it at your favorite shop anywhere in the Lone Star State. $12-14 a bottle. (Distributed by Favorite Brands-formerly Avante Beverages)
Thursday, November 17, 2011
Alexander Valley Vines
November is my absolute favorite time of year in Sonoma County, one of my favorite shots taken over the years was near Chalk Hill Road. More soon...Cheers - Ali
Tuesday, November 08, 2011
New Arrival of an Old Friend
Received the "New Arrivals" email from K&L Wine Merchants this morning. If I had the budget, I'd go in for a bottle or two. By far my favorite First Growth producer while visiting Bordeaux last spring. Ahhh, what a thrilling time! Here's the blurb about their Chateau Margaux "new arrival". On my wish list for sure...
1995 Margaux, Margaux - 9 available ($575.00)
100 points and a Cellar Selection designation from the Wine Spectator: "Dark color. Black licorice, coffee, currants and black olives. Complex nose. A full-bodied, chewy blockbuster of a wine that is not giving anything at all away. It is like buried treasure still; you have to search for the gold. And it's there. Fabulous. Please give this time." (2007) 95 points Robert Parker's Wine Advocate: "Medium garnet colour going brick at the rim. The nose is beginning to showing signs of evolution with aromas of leather, game, warm cassis, dried plums and cloves. Medium to high acidity, medium body and medium to firm, fine tannins support earthy, blackcurrant-preserve fruit. Long finish. Drink now - 2030+.
Tasted February 2009." (05/09) 94(+?) points Stephen Tanzer: "Excellent deep ruby color. Very complex aromas of blackcurrant, wild plum, violets, minerals, tar and smoky oak. Dense and supple, with great sweetness of fruit. Doesn't have quite the sheer power of the '96, but the flavors build and build. Substantial tannins are chewier than those of the '96 but hit the palate later. 1986 was the vintage with the highest level of polyphenols ever recorded at this estate, but '95 was the runner-up, according to Pontallier. Because this big, tannic wine needed longer barrel aging, it was bottled later than normal, in November of '97." (05/98)
Read more about this beautiful producer on their website: http://www.chateau-margaux.com
Tuesday, November 01, 2011
The Zin is IN!
Just in from our friends at Porter-Bass in the heart of the Russian River Region.
Friday we picked the last of the Zinfandel. Two weeks ago it was
looking like 2011 would be the third year in a row that we would not be
able to make any Zinfandel. Rain had already taken a toll on the
already small chardonnay crop. Fortunately we have had enough warm
weather to allow the Zinfandel to ripen which thrills me and the
chardonnay that is fermenting is filling the cellar and the house with
the most delightful aroma. It is these moments that make me realize
that everything works out in the end. Read the full article and more happenings at Porter-Bass here:
Oh and a few cases left - easy to purchase & ship directly from the winery.
2007 Dot's Garden Estate Zin - 48 cases available
2009 Estate Chardonnay - 181 cases available
2009 Estate Pinot Noir - 51 cases available
Love these wines! Cheers - Ali
Tuesday, October 25, 2011
Grape to table - the end-goal of all wineries.
What is this "woot" thing you are doing?
#1 question I get from the national wine trade folks these days...yes, I still have my hands in Texas wine sales for very special projects (more on this later). But if you are a winery you've got to mix up your distribution channels - control it from the mothership. Wine.Woot! has been leading the online-deal a day wine space for years now, they created an entire new category for wine sales & marketing. A few points:
1) Your wine club members are changing, the Gen X'ers and younger fans are about as non-committal as it gets. We want whatever whenever, on our own terms. So what if you offer parties at the winery and special "wine club only" wines - we have more choices than ever to travel and party - and certainly find & purchase special wines from all over the world. Please make your websites better - give us a quick and simple way to buy your wines - 24/7. Yes, there are wineries who are doing this right, but the majority out there haven't updated their websites in years. Get on it.
2) National sales reach - true "grape to table" - both of the websites listed below allow your wines to been seen and purchased from all over the USA - no plane ticket required. This is a no brainer. I hear this over and over "biggest day of traffic our winery ever receives is when we are featured on Wine.Woot! & Rue La La". Wine.Woot! especially - it IS your virtual tasting room for a day. Own the follow-up after your wine is featured too - this is the best part really. You've now got your hands on a few hundred folks that have given you moolah for your wines, show them your love.
3) Stop being a such a silly worrywart. A discounted online offering for 24-48 hours does not hurt your brand, I know your wines are your babies - but please get over yourself. You know how many times I dealt with 10 to 112 case-stacks being slashed on the floor of a fine wine shop or gourmet retailer? And this is while I'm uncorking a few cases of bottles to demo on the floor to move the stacks - terrible for a P&L statement. Also, your favorite Sommeliers are going to love you more when their patrons actually thank them for listing your wine - because they've now had a chance to learn more about them and taste them direct from the winery. A single cool-kids restaurant is not going to "make your brand" with a BTG listing. However - brag away, tell all your facebook friends that they can now guzzle your wines while dining out at the "it" place - hopefully they will get a reservation before your wine is switched off the list.
original post
I admit, I wasn't familiar with Wine.Woot! until an industry consultant helping Pellegrini Family Vineyards turned me onto Woot! last fall. Notice the word "help", you all know by now that I'm in the business of wine and my passion for "helping" family owned wineries is what gets me out of bed in the morning. After running my first campaign with Wine.Woot! and Pellegrini - I was hooked. Smart marketing and even smarter direct sales.
In all my years of agonizing over National FOB's, begging for more allocations, fighting over margins, creating incentives for reps that work (then seeing them fail), waiting for PO's, calling for payment on the PO's, picking up winemakers from the airport at dawn, planning every minute of a market visit, driving 5 hours to stand in a store for a demo to then stay awake for a midnight staff training at a restaurant, receiving calls from key sales reps @3pm on Friday asking if I had any samples at my home that their best on-premise account was short and needs more - (oh and can you meet me 1.5 hours away with them too), printing a forest of marketing materials - sales sheets, shelf talkers, reviews, prices, paying for lunch, paying for breakfast tacos, paying for a steak dinner and kickoff meeting for 30, paying $4 a gallon in gas to drive 2-3,000 a month around Texas to finally & hopefully sell a few boxes of wine. Whew. It's takes an expensive army and an ambitious leader to move millions of dollars of wine through the traditional supply chain - exhausting and a money pit.
Room for both.
Yes, savvy wineries have been getting this for years now. Utilizing sites such as Wine.Woot! and Rue La La for direct sales is a smart, fast and efficient way to brand the winery to a new customer base and ultimately move some boxes. I've heard of a few "whiny-baby" distributors attempt to bully wineries when featured on these sites, what they don't get is that these 2 channels are actually helping build the brands in their local region too. Often on the Wine.Woot! community forums page, members ask where the wines are being poured in restaurants and what local wine shops carry the wine. On Rue La La - well over 3.5 million members are now eyeballing the wine collections - worth more than any BTG placement at the hottest restaurant in any American town. For a winemaker it may not sound as "cool" as having your wine placed on Gary Danko's list, but you can't deposit your ego in the bank either. Also, most likely a member of Rue La La who bought a large format of your wine will jump at the chance of ordering your brand off a sexy wine list too. Wineries have been selling direct to consumers for years through their tasting rooms, wine clubs and mailing lists - this avenue is no different except it's in the world's view - for all to see, learn from and most likely spend their money on!
White Noise.
Wine.Woot! began in 2006, since then similar "flash sites" have popped up but nothing to shake a stick at in regards to building a lasting and loyal impression on wine consumers. Wine.Woot! is one-of-a kind and after a few months now of getting to know the members, it feels like family. They love a good discount (who doesn't?), love hearing from the winemakers, offer honest opinions (love it or hate it), create wine gatherings all over the nation to share their Wine.Woot! bottles with each other and spread the love for the brands they have discovered like no other group of wine lovers I've ever encountered. Oh, and they are buying a few pallets of wine - a day!
Game-Changer.
Big plans are in full swing for Wine.Woot! and Rue La La. Luxury wineries are utilizing high-end features on Rue La La to drive visitors to their winery (literally) and many are using Wine.Woot! as a new release and launching pad to kick off new wines for the season. Yes, you'll still see a good value in price but don't expect to always see 2 vintages-past featured each day. If you are a winery and haven't incorporated these two channels into your annual sales strategy - get on it, what are you waiting for? If you are a wine consumer - CHEERS to you with each and every click! - Ali

1) Your wine club members are changing, the Gen X'ers and younger fans are about as non-committal as it gets. We want whatever whenever, on our own terms. So what if you offer parties at the winery and special "wine club only" wines - we have more choices than ever to travel and party - and certainly find & purchase special wines from all over the world. Please make your websites better - give us a quick and simple way to buy your wines - 24/7. Yes, there are wineries who are doing this right, but the majority out there haven't updated their websites in years. Get on it.
2) National sales reach - true "grape to table" - both of the websites listed below allow your wines to been seen and purchased from all over the USA - no plane ticket required. This is a no brainer. I hear this over and over "biggest day of traffic our winery ever receives is when we are featured on Wine.Woot! & Rue La La". Wine.Woot! especially - it IS your virtual tasting room for a day. Own the follow-up after your wine is featured too - this is the best part really. You've now got your hands on a few hundred folks that have given you moolah for your wines, show them your love.
3) Stop being a such a silly worrywart. A discounted online offering for 24-48 hours does not hurt your brand, I know your wines are your babies - but please get over yourself. You know how many times I dealt with 10 to 112 case-stacks being slashed on the floor of a fine wine shop or gourmet retailer? And this is while I'm uncorking a few cases of bottles to demo on the floor to move the stacks - terrible for a P&L statement. Also, your favorite Sommeliers are going to love you more when their patrons actually thank them for listing your wine - because they've now had a chance to learn more about them and taste them direct from the winery. A single cool-kids restaurant is not going to "make your brand" with a BTG listing. However - brag away, tell all your facebook friends that they can now guzzle your wines while dining out at the "it" place - hopefully they will get a reservation before your wine is switched off the list.
original post
I admit, I wasn't familiar with Wine.Woot! until an industry consultant helping Pellegrini Family Vineyards turned me onto Woot! last fall. Notice the word "help", you all know by now that I'm in the business of wine and my passion for "helping" family owned wineries is what gets me out of bed in the morning. After running my first campaign with Wine.Woot! and Pellegrini - I was hooked. Smart marketing and even smarter direct sales.
In all my years of agonizing over National FOB's, begging for more allocations, fighting over margins, creating incentives for reps that work (then seeing them fail), waiting for PO's, calling for payment on the PO's, picking up winemakers from the airport at dawn, planning every minute of a market visit, driving 5 hours to stand in a store for a demo to then stay awake for a midnight staff training at a restaurant, receiving calls from key sales reps @3pm on Friday asking if I had any samples at my home that their best on-premise account was short and needs more - (oh and can you meet me 1.5 hours away with them too), printing a forest of marketing materials - sales sheets, shelf talkers, reviews, prices, paying for lunch, paying for breakfast tacos, paying for a steak dinner and kickoff meeting for 30, paying $4 a gallon in gas to drive 2-3,000 a month around Texas to finally & hopefully sell a few boxes of wine. Whew. It's takes an expensive army and an ambitious leader to move millions of dollars of wine through the traditional supply chain - exhausting and a money pit.
Room for both.
Yes, savvy wineries have been getting this for years now. Utilizing sites such as Wine.Woot! and Rue La La for direct sales is a smart, fast and efficient way to brand the winery to a new customer base and ultimately move some boxes. I've heard of a few "whiny-baby" distributors attempt to bully wineries when featured on these sites, what they don't get is that these 2 channels are actually helping build the brands in their local region too. Often on the Wine.Woot! community forums page, members ask where the wines are being poured in restaurants and what local wine shops carry the wine. On Rue La La - well over 3.5 million members are now eyeballing the wine collections - worth more than any BTG placement at the hottest restaurant in any American town. For a winemaker it may not sound as "cool" as having your wine placed on Gary Danko's list, but you can't deposit your ego in the bank either. Also, most likely a member of Rue La La who bought a large format of your wine will jump at the chance of ordering your brand off a sexy wine list too. Wineries have been selling direct to consumers for years through their tasting rooms, wine clubs and mailing lists - this avenue is no different except it's in the world's view - for all to see, learn from and most likely spend their money on!
White Noise.
Wine.Woot! began in 2006, since then similar "flash sites" have popped up but nothing to shake a stick at in regards to building a lasting and loyal impression on wine consumers. Wine.Woot! is one-of-a kind and after a few months now of getting to know the members, it feels like family. They love a good discount (who doesn't?), love hearing from the winemakers, offer honest opinions (love it or hate it), create wine gatherings all over the nation to share their Wine.Woot! bottles with each other and spread the love for the brands they have discovered like no other group of wine lovers I've ever encountered. Oh, and they are buying a few pallets of wine - a day!
Game-Changer.
Big plans are in full swing for Wine.Woot! and Rue La La. Luxury wineries are utilizing high-end features on Rue La La to drive visitors to their winery (literally) and many are using Wine.Woot! as a new release and launching pad to kick off new wines for the season. Yes, you'll still see a good value in price but don't expect to always see 2 vintages-past featured each day. If you are a winery and haven't incorporated these two channels into your annual sales strategy - get on it, what are you waiting for? If you are a wine consumer - CHEERS to you with each and every click! - Ali
Thursday, October 13, 2011
Open to the Public - Healdsburg Edition
Visiting the Healdsburg area? Well, here's a proper list that will guarantee a solid wine experience. Wineries are listed in no particular order - they are all #1 to me and my guests who've experienced their hospitality this summer.
Ridge Lytton Springs - Dry Creek
A warm and friendly staff is always waiting to greet you at Ridge. Their new patio overlooking old vines makes this visit comfy and relaxing. Beats the heck out of the zig-zaggy drive up to Montelbello in the Santa Cruz Mountains too! If you're lucky you'll hit it while their Carignan is available. Montebello wines are also for sale here, ask about their "Celler" selections as well, to buy not to taste - just go for it.
Medlock Ames - Alexander Valley
Learn about their "save the earth" philosophy while sipping on tiny production organic Merlot, Cabernet, Chardonnay and Sauvignon Blanc. Tastings are paired with small bites and wood-fired pizza sometimes too. The real secret: Plan your visit after 3:30, the AV Bar located at the back of the tasting room opens at 5pm - everyone passing through should stop of a refreshing cocktail made with ingredients from the garden or a cold beer - a beautiful patio to watch the sunset.
Natural Process Alliance & Salina Wine Company - Santa Rosa (Russian River area)
This is not a stop for Cowboy Cabernet drinkers. NPA wines are made with TLC naturally and left to do their own thing until poured down the hatch! The wine on tap system complete with Kleen Kanteen's is the hippest way to drink since the milkman made deliveries. Winemaker Kevin Kelly's Salina wines are also here, well he produces less than 300 cases annually, but seriously some of the most fabulous cold climate Syrah, Chardonnay and Pinot Noir on the planet.
Arista - Westside Rd., Russian River
Copain - Eastside Rd., Russian River
Seriously, I just want to live here. The decor inside and out - coupled with a view overlooking Williams-Seylem and other legendary wineries along over on Westside Rd. is spectacular. You'll encounter an incredibly knowledgeable and accommodating staff, while sipping on "anything you can get your hands on" - ask for them - seriously good wines. Viogner, Rose, Syrah and Pinot Noir have all been sipped and shipped among my visiting friends and family this year. Only wish I bought more Rose!
Kokomo - Dry Creek Valley
Inspiration Vineyards - Santa Rosa (Russian River area)
Yes, you are now in an industrial park next to a Baptist Church!! Situated across from the NPA tasting room and winery, the tasting room at Inspiration makes you feel right at home- almost like it's "game night" and it's going to be awhile before you want to leave. Small production Chardonnay, Syrah, Zinfandel, Pinot Noir, Cabernet and Viogner are all a treat, one of my favorite discoveries this year. I first met the owners Jon and Barbara while taking their nightly walk through the vineyards off of Olivet Rd. where they live, they are as lovely as the wines they create!
Jordan - Alexander Valley
Davis Family Vineyards - Healdsburg
Wednesday, October 05, 2011
Winery Dog
A fabulous offering from Porter-Bass is on Wine.Woot! today. Must share this sweet photo again, a perfect moment in time for this dog and my camera! Ahh, a dog's life in the wine country...
Tuesday, October 04, 2011
Harvest Lunch
Oh I just booked a fun harvest lunch with friends, very excited! If you are visiting the Healdsburg area during the next few weeks, weekend lunch is a must with the folks at Michel-Schlumberger. Here's the skinny: http://www.michelschlumberger.com/events
Sunday, October 02, 2011
A bit of Ridge
This time last week I was preparing for an afternoon at Ridge Lytton Springs, still working on a complete post of the afternoon (it's a long one!). Exciting harvest happenings...they were bringing in Zinfandel last Sunday and playing with the 2011 Carignan. More soon - Ali
Saturday, October 01, 2011
In loving memory
A wonderful Mother, Wife, Sister, Aunt, Daughter, Grandmother & Friend to all. She loved this view of the Sonoma Coast, we all raise our glass to you sweet Janet.
Monday, September 26, 2011
Wine of the Week
2010 Cyprus Russian River Chardonnay
From one of the oldest vineyards in the Russian River AVA - vines are planted on the old AXR1 rootstock. It's not often I taste a California chardonnay that I enjoy this much! The wine has great acidity, lemon cream pie flavors with a pinch of minerality and finishes long and supple.
Case production: 230 $24 a bottle
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